I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even more in the next 5. Change Special leads has become the new normal, and as marketers, we need to adapt. Today’s customers have a 24/7 mentality. And our success is no longer just based on how clever we are, but how adept we are at connecting with Special leads customers at the speed of today’s digital world. When I’m on stage, I sometimes tell the story of my most recent move.
I had a long list of things to do—like everyone else. There I was—in Special leads the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. I searched on my phone, landed on some broker page, filled out my information, and off it went to 52 different moving companies. I got a call back in 5 minutes from one company. Then Special leads, over the next 2 weeks, I got 51 other emails and/or phone calls from the other companies. Which one do you think I gave the business to? The game was over Special leads before the other 51 companies even got to the stadium.
The internet never sleeps. When we go to bed in California, people are Special leads eating breakfast in Norway. When Birdman won the Academy Award for Best Picture, everyone knew it within a matter of minutes. Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. We have entered into a real-time marketing environment. Keep Special leads up or perish. Marketers Don’t Create Customer Journeys…Customers Do This is the world I keep talking about—the Era of Engagement Marketing.