The question is, of course, whether – in view of USA Phone Number List recent developments – it might still be possible to continue using Google Analytics. That seems unlikely to me. While Google may make further adjustments in an effort to address concerns from USA Phone Number List European privacy regulators, it is virtually impossible to change some fundamentals – as described above – while also preserving Google's business model. It, therefore, seems that Dutch USA Phone Number List organizations should look for alternatives, as the AP already advises.
In a response to the news about USA Phone Number List the GDPR, Google states that “Google Analytics cannot be used to track people across the web or in apps” and that it “does not create user profiles”, but they are getting around things. Although personal data can be encrypted ('hashed'), according to the GDPR, this hashed data is still considered USA Phone Number List personal data and valid visitor consent is required to collect and process it. Indeed, those user profiles are not created in Google Analytics itself, but by Google. Data from Google Analytics can indeed be used USA Phone Number List for this.
This is what Lisette Meij, director of USA Phone Number List Privacy Verified, an initiative of ICTRecht, says: “The rules that apply to Google Analytics naturally apply to all suppliers of analytics platforms with the same working method. The conclusion of the various regulators that the use of Google Analytics is not in line with the GDPR should therefore be broadened. Make sure that you as USA Phone Number List an organization are well informed about the working method of an analytics platform, before you start using it. It is the user (i.e. the website) who is responsible for the USA Phone Number List various tools used on the website”.