corporate visions create an edge in your #content to disrupt your buyer's status quo bias, says @triesterer. #cmworld click to tweet mistake: believing that experts know everything about their markets a common theme in the mistakes i've made in content marketing is: i didn't understand the market well enough. I relied too heavily on company feedback until i realized they rarely know what's going on in the market. They may look at data or dashboards, but they rarely take the time to talk to their customers.
You won't find the right answers just by looking at what you already do and know. How to fix it: i now ask to be able to talk to at least two clients every time i start a new project. If this is not possible, i conduct a sample survey or similar. This always brings new points to the table. Joakim ditlev , owner, content marketing dk hand-chosen related content: 5 search options you might never whatsapp number list have considered for your content error: not setting limits we've all had projects with endless scope. How to fix it: i use a full scope of work or project summary, as appropriate, to make sure everyone on a project agrees on deliverables and timelines,
what success looks like, and which constitutes the completion of the project. Erika heald , consultant, erika heald marketing consulting to avoid scope creep in #content projects, create a detailed project brief at the start. @sferika. #cmworld click to tweet related content on hand: how to build a good folder for better content marketing mistake: speaking in varied tongues our biggest challenges in internal discussions come from linguistic confusion. How to fix it: before a project, we use language panels where we compare seo research on terms used by clients and