Over 20,000 words spread across 5 chapters with infographics, podcasts and more. What other tactics have helped you create a high-converting drip campaign? Let us know in the comments! A Marketer's Guide to Content Marketing Published: 2020-12-19 We've all heard it before... "Content is King." But what does that mean? And if you want to take the marketing throne, where do you start? Neil Patel defines content marketing as: “…a long-term strategy based on building strong relationships with our target audience, delivering consistently relevant, high-quality content to them.”
Content marketing allows whatsapp database you to be someone's guide in carrying out the decision-making process . This is important because today 's buyers perform 90% of the buying decision process before engaging with a brand or its sales team . In other words, by the time you're trying to sell them, they already have strong opinions on many key determinants. Want to guide and influence those opinions? A strong content strategy allows you to be their backseat driver as they tackle challenges and learn what the ideal solution looks like. When they buy, they will already have established a strong sense of trust with you and your brand values. Free Bonus Downloads: Get free resources to learn how to update,
integrate and repurpose old content. Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation Why Content Is King Content takes the crown because it provides three mission-critical benefits to your marketing efforts, all of which contribute to your bottom line. 1) Improve brand awareness Customers are looking for answers to their questions and solutions to their problems, so they are more likely to find your product through helpful content than by visiting your website or ecommerce store directly.