You also have the option to let LinkedIn automatically optimize your campaign for even more conversions. Google Analytics Google Analytics is a great place to compare how all of your marketing campaigns are doing compared to each other. If you are running ads across several channels, it’s helpful to see what platforms result in the most conversions, so you can invest in the best performing channels, and change what channels are not performing well. You Business Phone List can also use Google Analytics to see what pages your LinkedIn traffic is the most interested in, how long they spend on certain pages, or if the majority of your leads are bouncing. 3. A/B Testing A/B testing is an essential part of ensuring that your ads are running at their full potential. For example, if you’re interested in running message ads, you should run two different versions of the ad. The ads should have the same general idea but be worded in a slightly different way. You should run them for the same amount of time and all other conditions like budget and targeting should match as well.
Once you run them for long enough to get data, generally at least a few weeks, then you can compare the data to make a decision on which one works best. Just because one ad had more conversions doesn’t mean that the other ad was a failure. Marketing is all about trial and error, and sometimes certain ads just don’t do as well as others. As I mentioned before, LinkedIn can get pretty pricey. Don’t be fooled by LinkedIn’s recommendations, they are a business and are trying to make money too. You don’t necessarily need to bid high to drive the most conversions. If you start bidding low, you can always increase your budget down the road, once you know the ad is successful. In addition, don’t feel like you always need to use your entire budget every week. Oftentimes social media ads will reach a plateau, where even if you spend more, there won’t be more conversions.