Another panelist mentioned that hiring a new agency is very similar to hiring Industry Email List a new employee. The success of a new recruit largely depends on the level of effort invested in their initial build-up. Perhaps even more so than with new hires, a new agency needs the client's help to understand their business enough to become a strategic partner and provide helpful Industry Email List advice. Since they don't work in the client's office, they won't absorb institutional knowledge like new employees will, so there needs to be a plan for that. As an agency, this means planning for a ramp-up period in dealing
With clients and expecting you to need their Industry Email List help learning their business. For example, make it clear that the first two meetings may need to be client-led to brief the agency on its business. Only later can the agency take ownership Industry Email List and start delivering results. Mistake 3: Starting work in the middle of a critical period As it takes a while to ramp up, one of the panelists said the timing of the start of a new engagement was key. An e-commerce company, for example, may not want to start working with a new agency in the fourth quarter when holiday sales can make or break their annual results.
An agency should create a buffer for onboarding Industry Email List and ensure they have an adequate lead to make any necessary changes to the account before the busiest time of the client's year begins. How agencies can build trust with clients Meet in person at least once A common theme among the panelists was a client's desire to make a personal connection with their agency team. It may not be possible for agencies to meet their clients face-to-face all the time, but having a few Industry Email List first face-to-face meetings certainly breaks the ice and opens up a more direct, honest, and open channel of communication. In my last two jobs, I've seen firsthand the power of personal relationships.