Your audience will find them educational now, and new readers will find them useful in the future. With the possibility of being shared over a longer period, the impact on your SEO will also be greater. 3. Create an e-book library What's better than an e-book? A library, of course! Some of the most effective marketing companies compile their eBooks into an online library, a hub where people can choose from dozens of deep content articles. Hubspot has a great example of an eBook library, and we're even building our own at Express Writers. Advertising Continue reading below Coschedule is another brand that does its library the right way. An e-book library can be the first stop for discerning readers who want to educate them on a topic relevant to your business.
Rather than “just another site with a blog,” with a whole library of dense content, your business can market itself as the authority in your field. Homepage Articles Marketing 55% of visitors read your articles for 15 seconds or less 55% of visitors read your image masking service articles for 15 seconds or less Posted: 2020-12-10 Millions of blog posts are published every day. A small percentage is gaining traction and attracting readers. And of those readers, 55% will read the blog post for 15 seconds or less. (If you're still reading, please stick to this one!) The internet is a daily battle for attention. Everywhere you go, people try to share the latest marketing hacks with the same points. Many times. I am guilty of this myself and I fully understand why many of us write somewhat similar and repetitive articles. It's because they work. You could say that content is becoming less and less art and more science.
There are formulas - if you find the best keywords and write the right content, you can create a high-traffic blog (it's almost a guarantee). But is traffic the goal of content? Or can there be new and unusual ways to measure content success? I have ideas that I would like to share. Advertising Continue reading below Are surface metrics really important? Why Pageviews and Sessions Might Be the Wrong Numbers to Chase Often (and I'm guilty of this too) you'll hear someone talk about the success of their content by saying something like, "10,000 people are reading my post" or "60,000 people have seen my video on Facebook." But I started wondering if this was really an accurate measure of successful content?