By coding these customer types in your database, you will be able to Latest Mailing Database immediately pull out any of these various groups for specific marketing communication programs. Below is a summary of the four customer types. The Four Latest Mailing Database Customer Types 1. Suspects - During the course of running your business, you may obtain lists of people from business groups, tradeshows, associations, list rentals, and other sources.
Suspects are people you think may be interested Latest Mailing Database in your products and services but have not made any initial contact with Latest Mailing Database your company. 2. Prospects - Prospects are people that have made some type of contact with your business.
Maybe they requested a free report or simply called to Latest Mailing DatabaseLatest Mailing Database get more information on a product or service. A prospect has shown interest in your company but has not made a purchase yet. 3. First-Time Buyers - A first-time buyer has made a single purchase from your company.