Jul 28, 2022
In General Discussions
Facebook has maintained its position cell phone number list as perhaps the top - ranked social media advertising platform over the cell phone number list past few years, and that 's largely thanks to their dedication to continuous innovation . In the history of this social network, we have seen the additions of a new and improved editor, call-to-action buttons, image carousel ads, and, of course, Facebook lead ads . Facebook Lead Ads were created cell phone number list to make form filling easier, increase conversions, and reduce cost per lead. Marketers quickly jumped on board. Facebook Lead Ads: What Are They? When Facebook advertised Lead Ads (sometimes called “Lead Gen Ads”), they were advertised cell phone number list as form-filling ads as simple as “Tap, Tap, Done.” This is a surprisingly accurate description of how this new ad type works. From a user's perspective, Lead Ads are similar to the mobile ads we're familiar with, except when a user clicks on a Lead Ad, rather than being redirected cell phone number list to a landing page, a form opens for collect user contact. information. Facebook automatically fills in as many form fields as possible with user profile information, such as name, email address, and phone number. Users can view the cell phone number list information, modify it if they wish and fill in the empty fields. The cell phone number list form can only be submitted manually so people can be assured of their privacy. This is especially true when any type of form is involved, as it's too much of a hassle for the cell phone number list user to leave Facebook, navigate to an offsite landing page (often with slow load times), and manually fill out all those fields on a small mobile screen. So it's no surprise that many cell phone number list users click through, see the form, change their mind, and leave the landing page. The lack of conversions is particularly significant given the high click-through rates and the fact that on average 57% of a company's Facebook Ads budget is spent on cell phone number list ads . With Lead Ads, not only will the user stay on Facebook, but the forms will give them a head start by automatically filling out cell phone number list as much information as possible for them. The less effort required, the better - and Lead Ads capitalize cell phone number list on this concept. Lead Ads don't just save users time, they also save marketers and businesses a lot of time. With fully customizable forms available on Facebook, marketers no longer have cell phone number list to create a landing page (or multiple landing pages) for lead generation campaigns. Everything is fine on Facebook.